{"id":139,"date":"2022-10-19T22:41:51","date_gmt":"2022-10-19T21:41:51","guid":{"rendered":"https:\/\/sites.uab.pt\/congresso-humanidades\/?page_id=139"},"modified":"2024-07-22T09:37:45","modified_gmt":"2024-07-22T08:37:45","slug":"projeto","status":"publish","type":"page","link":"https:\/\/lead.uab.pt\/genz\/","title":{"rendered":"GenZ Now"},"content":{"rendered":"\n

GenZ Now – Understanding and Connecting<\/strong><\/h3>\n\n\n\n
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In today’s rapidly evolving reality, it is imperative that we shift our focus to the driving force of the future: Generation Z (GenZ). This generation, born between the mid-1990s and the early 2010s, is at the intersection of entrepreneurship, sustainable development and the flourishing green economy. Our research project seeks to deepen these three axes, forging a roadmap that studies the unique perspectives and skills of Generation Z.<\/p>\n\n\n\n

The importance of the three dimensions: Entrepreneurship, Sustainable Development and Green Economy<\/strong><\/p>\n\n\n\n

Entrepreneurship<\/strong>
Generation Z shows a strong inclination towards entrepreneurship. This generation not only seeks to create companies, but also to promote change through innovative and scalable solutions.<\/p>\n\n\n\n

Sustainable Development<\/strong>
The UN’s 17 Sustainable Development Goals (SDGs) play a key role in defining a universal agenda to sustain ecological, social and economic well-being. Our research seeks to highlight how Generation Z is making great strides in this area.<\/p>\n\n\n\n

Green economy<\/strong>
As we make the transition to a green economy, it is Generation Z that is prepared to lead the way, fueled by principles of sustainability and resilience.<\/p>\n\n\n\n

Methodology<\/strong>
The research methodology is multidimensional, incorporating qualitative and quantitative approaches to obtain substantial information on the motivations, strategies and contributions of Generation Z in the three axes in question. This includes:<\/p>\n\n\n\n

Surveys and interviews:<\/span> Gathering first-hand information from Generation Z individuals.
Case studies: <\/span>Highlighting success stories and learning experiences in the entrepreneurship and green economy landscape.
Policy analysis:<\/span> Understanding government policies that affect Generation Z’s participation in these sectors.
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This project has the LEaD reference: PTIN\/UID4372-LE@D\/052022 and is part of LE@D Area 3<\/p>\n\n\n\n

_______________________________<\/p>\n\n\n\n

Na atual realidade, em r\u00e1pida evolu\u00e7\u00e3o, \u00e9 imperativo que mudemos o nosso foco para a for\u00e7a motriz do futuro: A Gera\u00e7\u00e3o Z (Generation Z ou GenZ). Esta gera\u00e7\u00e3o, nascida entre meados da d\u00e9cada de 1990 e o in\u00edcio da d\u00e9cada de 2010, est\u00e1 na intersec\u00e7\u00e3o do empreendedorismo, do desenvolvimento sustent\u00e1vel e da florescente economia verde. O nosso projeto de investiga\u00e7\u00e3o procura aprofundar estes tr\u00eas eixos, forjando um roteiro que estude as perspetivas e compet\u00eancias \u00fanicas da Gera\u00e7\u00e3o Z.<\/p>\n\n\n\n

A import\u00e2ncia das tr\u00eas dimens\u00f5es: Empreendedorismo, Desenvolvimento Sustent\u00e1vel e Economia Verde<\/strong><\/p>\n\n\n\n

Empreendedorismo<\/strong><\/em>
A Gera\u00e7\u00e3o Z revela uma forte inclina\u00e7\u00e3o para o empreendedorismo. Esta gera\u00e7\u00e3o n\u00e3o procura apenas criar empresas, mas tamb\u00e9m promover a mudan\u00e7a atrav\u00e9s de solu\u00e7\u00f5es inovadoras e escal\u00e1veis.
<\/p>\n\n\n\n

Desenvolvimento Sustent\u00e1vel<\/strong><\/em>
Os 17 Objetivos Desenvolvimento Sustent\u00e1vel (ODS) da ONU desempenham um papel fundamental na defini\u00e7\u00e3o de uma agenda universal para sustentar o bem-estar ecol\u00f3gico, social e econ\u00f3mico. A nossa investiga\u00e7\u00e3o procura evidenciar como a Gera\u00e7\u00e3o Z est\u00e1 a dar passos largos nesta tem\u00e1tica.<\/p>\n\n\n\n

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Economia verde<\/strong><\/em>
\u00c0 medida que fazemos a transi\u00e7\u00e3o para uma economia verde, \u00e9 a Gera\u00e7\u00e3o Z que est\u00e1 preparada para liderar, alimentada por princ\u00edpios de sustentabilidade e resili\u00eancia.<\/p>\n\n\n\n

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Metodologia<\/strong>
A metodologia de investiga\u00e7\u00e3o \u00e9 multidimensional, incorporando abordagens qualitativas e quantitativas para obter informa\u00e7\u00f5es substanciais sobre as motiva\u00e7\u00f5es, estrat\u00e9gias e contributos da Gera\u00e7\u00e3o Z nos tr\u00eas eixos em quest\u00e3o. Isto inclui:<\/p>\n\n\n\n

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  • Inqu\u00e9ritos e entrevistas: Recolha de informa\u00e7\u00f5es em primeira m\u00e3o de indiv\u00edduos da Gera\u00e7\u00e3o Z.<\/li>\n\n\n\n
  • Estudos de caso: Destacar hist\u00f3rias de sucesso e experi\u00eancias de aprendizagem no panorama do empreendedorismo e da economia verde.<\/li>\n\n\n\n
  • An\u00e1lise de pol\u00edticas: Compreender as pol\u00edticas governamentais que afectam a participa\u00e7\u00e3o da Gera\u00e7\u00e3o Z nestes sectores.<\/li>\n<\/ul>\n\n\n\n

    .<\/p>\n<\/div>\n\n\n\n

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    \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

    Este projeto tem como refer\u00eancia no LEaD: PTIN\/UID4372-LE@D\/052022<\/strong> e est\u00e1 integrado na \u00c1rea 3 do LE@D.<\/p>\n","protected":false},"excerpt":{"rendered":"GenZ Now – Understanding and Connecting In today’s rapidly evolving reality, it is imperative that we shift our focus to the driving force of the future: Generation Z (GenZ). This generation, born between the mid-1990s and the early 2010s, is at the intersection of entrepreneurship, sustainable development and the flourishing green economy. Our research project […]","protected":false},"author":30,"featured_media":0,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-139","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lead.uab.pt\/genz\/wp-json\/wp\/v2\/pages\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lead.uab.pt\/genz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lead.uab.pt\/genz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lead.uab.pt\/genz\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/lead.uab.pt\/genz\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":11,"href":"https:\/\/lead.uab.pt\/genz\/wp-json\/wp\/v2\/pages\/139\/revisions"}],"predecessor-version":[{"id":1987,"href":"https:\/\/lead.uab.pt\/genz\/wp-json\/wp\/v2\/pages\/139\/revisions\/1987"}],"wp:attachment":[{"href":"https:\/\/lead.uab.pt\/genz\/wp-json\/wp\/v2\/media?parent=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}